Examples of French Pronunciation Ai and Ais

The letters Ai in French  can be pronounced in one of three ways. The following are general guidelines to the pronunciation of AI (though there are, as always, exceptions): Pronunciation Rules Ai is usually pronounced like È (like the E in bed), including when it is followed by S.When a verb ends in -ai, it is pronounced like É (more or less like the A in gave). It is important to distinguish between these two sounds, because they can change the meaning. Je parlai (passà © simple) is not pronounced like je parlais (imperfect).​ Note: The same phenomenon occurs with je parlerai (future) and je parlerais (conditional), at least according to some French speakers. There have been numerous debates about this, but basically, it comes down to regional variations: some native speakers pronounce them differently. Anyone who claims that there is no difference simply doesnt pronounce or even hear it. Examples Click on the links below to hear the words pronounced in French: frais  Ã‚   (fresh, cool)lait  Ã‚   (milk)je parlerai  Ã‚   (I will talk)je parlerais  Ã‚   (I would talk)je taime  Ã‚   (I love you)

Never To Forget Essay - 793 Words

Never To Forget- nbsp;nbsp;nbsp;nbsp;nbsp;The meaning of the title â€Å"Never To Forget† is very significant to the story of the Holocaust. The title simply means to forget what we know would not be human. It is very important that we never forget the Five Million Jews that lost their homes, property, freedom, dignity, and finally, their lives. We must always remember what happened to the Jews. Every time someone thinks of saying or doing something to a fellow human being we must remember the Holocaust. We must never forget to insure this will never happen again. nbsp;nbsp;nbsp;nbsp;nbsp;The book â€Å"Never To Forget† is Milton Meltzer’s true story of the Holocaust. It tells the story of when over Five Million Jewish peoples were†¦show more content†¦It explains how laws against Jews prohibited them from being free and prosperous. The unit describes that in the period leading up to the Holocaust Jews were forced into ghettos, stripped of their human rights, and conside red by the German government to be â€Å"sub-humans†. nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;The Second Unit is titled â€Å"Destruction of the Jews.† It describes the infamous â€Å"Night of Broken Glass.† The night when Nazi storm troopers attacked Jewish homes, businesses, and synagogues across Germany and murdered close to 100. The unit describes the herding of Jewish peoples to concentration camps. Meltzer vividly depicts the horrible acts of Adolf Hitler. Meltzer describes Hitler’s â€Å"final solution† that ended in the gruesome deaths of millions of Jews. nbsp;nbsp;nbsp;nbsp;nbsp;The third and final unit in the book â€Å"Never To Forget† is entitled â€Å"Spirit of Resistance.† Milton Meltzer vividly depicts the way Jews stayed true to themselves and their religion during their greatest struggle. He describes the brave acts of certain Jews and Gentile. Strong faith and hope is the only thing that sustained the Jews as a people. Nazi-German Persecution of Jews nbsp;nbsp;nbsp;nbsp;nbsp;After Hitler invaded Poland, the Einsatzgruppen, or mobile killing units, entered with one purpose to kill as many civilians as possible, especially Jews. There were four battalion-sized mobile killing units,Show MoreRelatedNever to forget1710 Words   |  7 PagesThe book I read was Never To Forget The Jews of the Holocaust by Milton Meltzer. The book is written by Meltzer’s true story of the. It tells the story of when over five million Jewish people were massacred. The book has no characters. From beginning to end the book takes place in Germany. It only tells the straight forward account of the Jewish Holocaust. He writes the story in an interesting view point because he is an old American Jew, watching events of the war from newspapers and radios. WritingRead MoreNever to Forget791 Words   |  4 PagesNever To Forget- The meaning of the title Never To Forget is very significant to the story of the Holocaust. The title simply means to forget what we know would not be human. It is very important that we never forget the Five Million Jews that lost their homes, property, freedom, dignity, and finally, their lives. We must always remember what happened to the Jews. Every time someone thinks of saying or doing something to a fellow human being we must remember the Holocaust. We must neverRead MoreA Day I Will Never Forget1469 Words   |  6 PagesI’ll never forget that day. It was in February that my father told me my older sister might not be coming home. I was home alone and had been since the very end of January. My dad called me from the Children’s Hospital in Denver, Colorado. It started out with what seemed to be a normal conversation. â€Å"Hi, Dad! How’s Bridgette doing?† â€Å"She’s still goin.’ Just had another seizure. We got some news today.† â€Å"Oh, yeah? What is it?† â€Å"Well, if your sister has surgery, there’s a chance she won’t makeRead MoreThe Cotton Mill Was Extremely Hot Today1518 Words   |  7 Pageslike garbage but he could never leave. He would be stuck here in London his entire life. All he ever wanted to do was move to America and become a land owner but that would never happen. Everyday all he did was clean the cotton out of machines. His only hope in life was his friends, Thomas and Richard. Thomas, Richard, and Westley had been friends since Westley came to the mill. They had always called Westley â€Å"West† because of his desire to go to America but Westley never minded it. Every day theyRead MoreThe Day I Will Never Forget842 Words   |  4 PagesCassandra Smith October 13, 2011 English Formal 2 The Day I Will Never Forget The hardest thing I had to face in my life when I was younger was when I was thirteen. That day would be July 14, 2005 and it is the day my grandmother passed away. My family and I went through so much about seven months prior to her passing. We got through the tragedy. She was eighty-two years old at the time. I will never forget her telling me the night before that she had to go to the doctors for a check-upRead MoreA Time I Will Never Forget1069 Words   |  5 PagesA time I will never forget It was winter 2010and the weather was bad. The snow was knee deep and still falling. I was at work and sitting at the reception desk. It had been such a busy night with people checking in and people coming off the street looking for somewhere to stay. A woman came in to the reception area with her three kids. Straight away I could tell she was a gypsy traveller, the way she spoke and looked. She went on to tell me that she needed a room for the night as she wasRead MoreThe Greatest Pass Rusher Of College Football1010 Words   |  5 PagesBy: Daryan Jessie â€Å"The greatest pass rusher in college football today† said Coach Tom Osborne of the Nebraska, Cornhuskers. Have you ever heard of â€Å"the biggest ovation you never heard.† 73,650 fans all for a single deaf person named Kenny Walker. It was his last game for university and he was going on to the Denver Broncos. Kenny Walker was born in april 6th, 1967, in Crane, TX. He became deaf at the age of 2, from spinal meningitis. He was offered a football scholarship from the University ofRead MoreI Will Never Forget That Day1831 Words   |  8 PagesI will never forget that day, April 21, 2014. It was a very tough day for me. It was 8:50 am. I remembered I was all by myself with twelve children in the classroom. One of the children named Karina in my classroom started to throw tantrums. At the beginning, I endeavored to comfort her, but it was hopeless. Therefore, I decided that I left her alone. After about 10 minutes, Karina didn’t stop crying at all; instead, she screamed even louder. I felt I had the responsibility to calm her down so IRead Morea day i will never forget1434 Words   |  6 Pages SUMMARY This is the story of Mama King, an elderly woman with a strong and indomitable spirit. We meet Mama King when she is placed in Frangipani House, a rest home, by her children who live in America. Her experience at the rest home is a claustrophobic one that robs her of her freedom, and slowly leeches away at her senses. She delves into her memories in order to survive that experience, but eventually gains enough lucidity to escape. This escape leads to the family descending on the islandRead MoreEscape From Dark Moon Island Essays1333 Words   |  6 Pagesshe said. â€Å"I did it with you by my side.† I looked at her, my eyes watering. â€Å"And you can do it without me.† She caressed my face. â€Å"Goodbye, Tobias Wilson Claflin.† I knew this was it. It was time to say goodbye. â€Å"Goodbye, Katherine. I will never forget you,† I managed to say before I fell back and into the water. As my vision started to darken, I knew that things were changing. Dark Moon Island didn’t exist. Lunaths didn’t exist. They were just representations of my childhood which were years

Occupational Therapy Philosophy free essay sample

In her 1962 Eleanor Clarke Slagle address entitled, â€Å"Occupational Therapy Can Be One Of The Great Ideas of 20th Century Medicine† Mary Reilly (1962) challenges her fellow colleagues to critically define Occupational Therapy’s value within the medical field. She initiates this critique by first asking the provocative question, â€Å"Is Occupational Therapy a sufficiently vital and unique service for medicine to support and society to reward† (Reilly,1962, p. 3)? Reilly suggests it is precisely these critical questions and line of discourse that we as practitioners need to be embracing to maintain our unique and vital contribution to the healthcare realm. * - Drawing inspiration from Occupational therapy’s earliest visions Suzanne M. Peloquin also seeks to engage her audience by asking to consider and reflect upon a different but equally important component that makes occupational therapy unique and vital to the health of man. Quoting Ora Ruggles,an early contributor to the field of occupational therapy, Peloquin writes, â€Å"It is not enough to give a patient something to do with his hands. We will write a custom essay sample on Occupational Therapy Philosophy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You must reach for the heart as well as the hands. It’s the heart that really does the healing† (Peloquin,2002). Through the use of visual imagery and storytelling Peloquin calls our attention to the profession’s earliest founders and their visionary beliefs. Peloquin eloquently reminds us of the healing power of the heart and the vital aspect of caring that is inherent and necessary in our profession. - Furthermore, Peloquin maintains that when we undertake an integrative approach employing both â€Å"competency and caring† in healing we solidify our value as a profession (Peloquin 2012). She demonstrates this when she writes, â€Å"Three constructs deeply rooted in our profession’s culture and integral to its central character are well-presented in the early vision: integration, occupation, and caring†(Peloquin,1962,p. 525). In contrast, Reilly engages her audience by putting forth a mandate that charges the practitioners of occupational therapy to validate the profession by inviting and seeking critical appraisal. â€Å" When a professional organization as a whole accepts criticism as the dominating mode of thought, then indeed, theorizing flourishes and the intellectual atmosphere of their gatherings, is characterized by sweeping controversies. In this atmosphere of controversy, progress becomes somewhat assured† (Reilly, 1962, p. 3). * - In addition to engaging in critical debate Reilly believes that in order to establish credibility and worth, Occupational Therapy must strive to identify and define â€Å"the vital need of man which we serve and the manner in which we serve it†(Reilly p. 3). In this academic and investigative tone, Reilly delivers her lecture in a clear and orderly fashion. Her writing is concise and articulate as she methodically introduces an hypothesis in which postulates â€Å"That man, through the use of his hands, as they are energized by mind and will, can influence the state of his own health† (Reilly,1962,p. ). She formulates this theory and tests it by drawing upon a multi-discipline approach to research (Reilly, 1962). She charges her colleagues with the mandate to define man’s basic need for occupation in a scientific researchable manner and atmosphere. It is not enough to draw upon multiple disciplines such as the social sciences, biology, and neurophysiology, Reilly suggests we must also observe the anthropological , social, and biological study of occupation through â€Å"phylogenetic and ontogenetic† lenses Reilly,1962,p. 10) . Through this study of occupation and the therapeutic meaning of work Reilly defines a unique aspect of occupational therapy: â€Å"the profound understanding of the nature of work† (Reilly,1962,p. 9). Her thesis in this thought provoking address, her take home message, is so powerful that Peloquin describes Reilly’s hypothesis of human occupation as â€Å"one of the professions best visionary statements†(Peloquin,1962,p. 518). * - In contrast to Mary Reilly’s urging to attain a scientific understanding of man’s basic need for occupation, Peloquin’s reminiscent recalling of early visions of occupational therapy’s goals and unique attributes highlights the profession philosophy of meaningful and purposeful work in a client-centered modality of care. Incorporating the art of caring in our treatment paired with the extensive wealth of knowledge gleaned across multiple disciplines enables us as practitioners to guide the patient toward the occupation of living or as Peloquin puts it â€Å"allow us to see individuals occupying their lives† and â€Å"living well† (Peloquin,2002,p. 24). * - Reilly also strongly embraces an integrated approach and outlines the importance of maintaining a individual or client-centered approach when assigning treatment. Her abhorrence of formulaic activity groups prescribed as therapy used in psychiatric settings in the 1960’s is detailed best when she writes, â€Å"activity programs so designed, tend to depersonalize,institutionalize and, in general, debase human nature† (Reilly,1962,p. 12). * - In their vastly different writings, different in style, in delivery and different in focus, these women have a common concern, passion, and desire for the preservation of occupational therapy. Mary Reilly aims to mark the profession as vital by focusing our attention to the distinctive quality that occupational therapy holds: the unique speciality of defining the value ofâ€Å"work† to man. (Reilly, 1962). It is this concept and the critical engagement from which great ideas such as this stems, are necessary in ensuring a professional organization’s existence in these dynamic and emanding times. Suzanne Peloquin also believes that occupational therapy’s attributes are unique and standout from others in the healthcare field. The uniqueness that Peloquin refers to and asks her readers to preserve and incorporate in our practice is the founding member’s early vision of caring and empathy. She writes, â€Å"To see hearts engaged is to see personal actualizati on, an occupational link with identity, a making of meaning. The depiction transcends more limited visions of activity or productivity and allow us to see individuals occupying their lives†(Peloquin,1962,p524). * - In an attempt to integrate Peloquin’s vision and Reilly’s hypothesis I refer to Peloquin’s remark, â€Å"Occupational therapy is not about balancing at some midpoint between two dimensions of practice, with either heart or hands getting about half of a practitioners attention; it is about reaching for both† (Peloquin,1962,p. 522). Reilly collaborates this sentiment writing, â€Å"And more than all this, it implies that man, through the use of his hands, can creatively deploy his thinking, feelings and purpose to make himself at home in the world and to make the world his home† (Reilly,1962,p. 2). It is precisely this distinctive blending of visionary statements and scientific exploration that lends occupational its unique * - vitality and credibility. Leaders in the field such as Peloquin, and Reilly inspire, shape and preserve the richness and dignity of the important dynamic nature of our field.

Playlist Kenny Loggins The Rock N Roll Years, 1979-1988 by Kenny loggins free essay sample

Kenny loggins was a very popular artist back in the 1980s and he has made very memorable songs. In his album Playlist: Kenny Loggins: The Rock N Roll Years, 1979-1988, he starts off with his preppy song Don’t fight it and it really sets the mood for the rest of his album. Next he does the theme song from Caddyshack I’m alright which is a feel good song about letting yourself go and telling people that he feels great and let him be. I’m alright hit the top tens in 1980 and still is a classic song today. Next in the album he plays a hit single from the movie Top Gun Danger Zone. This song was the song of the decade and made people remember Top Gun and just was a major hit. After that he goes onto the theme song from Footloose Footloose. This one makes you wanna dance all night long and makes you get the disco fever. We will write a custom essay sample on Playlist: Kenny Loggins: The Rock N Roll Years, 1979-1988 by Kenny loggins or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then after a few good hits comes Playing with the Boys which is a great song from Top Gun. This song is great and gets you feeling the music. The rest of the album is really good and includes tracks from Top Gun, Footloose, and Over the top. This album surely deserved to be in the top tens for its time.

Psychological Disorder Analysis free essay sample

Psychological Disorder Analysis Iris Sally July 19, 2010 PSY/270 Joan Rachmel Many people suffer from psychological disorders. Psychological disorders interfere with an individuals ability to function normally in society. Marla is a 42-year-old Hispanic female who comes to the mental health clinic complaining of trouble sleeping, feeling jumpy all of the time, and an inability to concentrate. These symptoms are causing problems for her at work, where she is an accountant. Based on the background information that Marla provided, Marla appears to be suffering from adult ADHD. ADHD, usually occurs in begins in childhood, but some children who suffer from ADHD have symptoms that persist into adulthood. People who suffer from ADHD are characterized as having great difficulty attending to tasks or [they] behave over actively and impulsively, or both (Comer, 2007, p. 428). Marlas feelings of being jumpy all the time is a major symptom of ADHD, which characterizes her as being overactive and impulsive. We will write a custom essay sample on Psychological Disorder Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She also has trouble concentrating because of constant movement and an inability to pay attention. In arriving at a diagnosis, I considered the following questions: 1. Please tell me about yourself including your social environment and any other important aspects of your life? While Marla’s social environment is unknown, many adults who suffer from ADHD have friends and family. Marla has trouble coping with daily life because her ADHD has been hindering her ability to focus, and therefore interrupting the things that are important in her life. 2. What prompted you to seek therapy? Marla, like many individuals who decide to seek therapy, decide to seek therapy because of their inability to concentrate and the impulsivity/hyperactivity is affecting their work life. Also, Marla has difficulty sleeping, sometimes a symptom of ADHD, which may be caused by her hyperactivity or impulsivity. It is difficult for many individuals with ADHD to lie still and get comfortable enough to fall asleep and stay asleep, because of the incessant urge to constantly move around or fidget excessively, a common symptom of ADHD. 3. How would you describe yourself growing up? As a child, Marla may have suffered from many of the same symptoms she is currently battling in adulthood because ADHD usually begins in childhood and progresses to adolescence and in Marlas case, into adulthood. For the diagnosis to be given to an adult, the individual must have symptoms which began in childhood and are ongoing up to the present (Martin, 2007). Therefore, all adults who suffer from ADHD developed the symptoms in childhood. As an individual like Marla grows into adolescence and even further into adulthood, the symptoms of over activity and impulsivity become less apparent. The decrease of intensity in the ADHD symptoms may make the symptoms easier for individuals like Marla to handle, but they still affect the persons life. . What are your expectations of therapy? Marla is probably hoping that therapy will help her to overcome the issues she is currently facing because she can learn new techniques that will help her feel less jumpy and be able to concentrate more when she is at work. Techniques taught in behavioral therapies can help Marla gain more control over her actions, so that she can better deal with her hyperactivity or impulsivity. 5. Can you think of any one event t hat precipitated this onslaught? Marlas current state of mind can reveal several things including that she may be stressed with some of the events that are occurring in her life. Even though the onset of ADHD is in childhood, high levels of stress have been cited as one of the major contributing factors of ADHD, along with biological causes (abnormalities in certain regions of the brain have been implicated most often) and family dysfunction (Comer, 2007, p. 429). Certain events may have occurred in Marlas personal or professional life that has made her abnormal behavior more apparent to her. 6. What made you anxious today, yesterday? Since ADHD is often times brought on by stress, something dramatic and stress inducing such as daily life hassles, including working, dealing with her family, and taking care of herself, could all have raised Marlas stress levels. 7. Does anyone else in your family suffer from feelings such as you are experiencing? More and more adults are starting to realize that the symptoms of ADHD they see in their children are behaviors theyve been living with since their own childhood. ADHD can run in families. Some studies indicate that 25% of close relatives of kids with ADHD also have this neurological disorder. For parents, that number is even higher: In children with ADHD, more than 50% of the time at least one parent has ADHD, too. 8. Do you think badly of yourself for being this way? Children with ADHD often feel badly about themselves. They might think theyre stupid, naughty, bad or a failure. Not surprisingly, their self-esteem takes a battering and they find it hard to think anything positive or good about him or her self. Most people who discover they have ADHD, whether children or adults, have suffered a great deal of pain. The emotional experience of ADHD is filled with embarrassment, humiliation, and self-castigation. By the time the diagnosis is made, many adults with ADHD have lost confidence in themselves. 9. Is there anyone in your life that you confide in, or have opened up to in the past? Educating your loved ones about ADD/ADHD and the ways in which it affects your social skills and interpersonal behaviors can help alleviate a lot of conflict and blame. If you are working hard at your end to learn strategies to improve your social skills, your friends and family may be more willing to give you a little extra wiggle room if they know what you’re dealing with. 0. Please tell me about your upbringing. Did you think you were â€Å"popular† growing up? People like Marla, who suffer from adult ADHD usually reports feelings of isolation in childhood because they had few friends. Their hyperactivity and their inability to focus for long periods at a time on a given task made it difficult to form lasting friendships. These individuals like Marla, also felt disconnected from their peers as they were ridiculed and were often scolded by their teachers for being difficult pupils. Children with ADHD do not sit down for long periods at a time in the classroom and their constant movements make them disruptive in class. Often, these children are reported by their teachers to their mothers. Also, they feel like they are not smart in school because they may have gotten bad grades because of their disruptive behavior and their inability to focus on schoolwork. Attention Deficit Hyperactivity Disorder (ADHD) is a disorder that interferes with an individuals ability to focus, to be quiet or sit still, and to be calm. Children or adults who have ADHD are constantly on the move and they are unable to sit quietly or relax. Research suggests that 3-7% of children suffer from ADHD (Faces of Abnormal Psychology Interaction, 2007). Most of the children that suffer from ADHD are males. A diagnosis of ADHD requires that the symptoms of the disorder are interfering with a persons ability to be productive or effective in their life. There are three subcategories of ADHD that include: predominantly hyperactive-impulsive type, predominantly inattentive type, and the combined type. Individuals who suffer from the predominantly hyperactive-impulsive type of ADHD are overactive, spontaneous, speak and move excessively, and have difficulties following instructions. Individuals who suffer from the predominantly inattentive kind of ADHD have difficulties concentrating, focusing on tasks, and avoiding distractions. With the combined type of ADHD, individuals display both the impulsive-hyperactive symptoms and the inattention symptoms. ADHD makes it difficult for children and adults to have solid social lives. Sufferers of the disorder often report that they have few friends and that they are harassed at school. Research shows that ADHD is excessively diagnosed in the U. SA, which may lead to children and even adults being over-medicated. The use of Ritalin, the main drug used to treat ADHD, has risen tremendously since the early nineties. To combat problems of over-diagnosis, it is recommended that children are well observed by medical and mental health professionals. The use of other therapy procedures involves teaching both the parents of ADHD children and the children themselves how to cope with ADHD. For instance, behavioral therapy procedures are teaching parents how to use good and bad reward techniques to train their children how to behave appropriately. For instance, when children sit and behave themselves, they will be receive good rewards from their parents and when they are overactive and disruptive, they will not be rewarded because of their display of bad behavior. The most effective drugs used to treat ADHD are stimulants, which include Ritalin and other stimulant drugs, like Aderall and Concerta. Ritalin is the most popular drug used to treat ADHD. Ritalin has a calming effect in children and adults, making it easier for them to complete certain tasks and decreasing hyperactivity or impulsivity. However, there is a lot of controversy surrounding Ritalin with many clinicians arguing that it is over prescribed because of its effectiveness against ADHD. Marla, who suffers from adult ADHD, which is very similar to childhood ADHD, would also be prescribed a stimulant, like Strattera, a newer drug used to treat ADHD, which would decrease her over activity and help lessen her insomnia. ADHD is a difficult disorder to live with. Anyone who suffers from this disorder may have difficulty in their social life and is unable to complete simple tasks because they cannot focus, or even sit still long enough to focus. However, modern drug therapies, like Ritalin are available to help and give young children and adults the ability to gain some control of their life. Also, therapies combined with prescription drugs are an even more effective treatment method to combat the problems of impulsivity, over activity, and inattention. References

England vs. France 16 C essays

England vs. France 16 C essays Account for the fact that by the end of the 17th Century, France was an absolute monarchy and England was a constitutional monarchy. While both the French and English empires were growing overseas, the modern system of great powers was evolving in Europe itself. France became Europes superpower in the 1600s. Louis XIV, the Sun King, served as a model of absolute royal power. England in the 1600s, by contrast, provided an early example of more democratic rule as Parliament limited the power of monarchs. From the 1560s to the 1590s, religious wars between Huguenots (French Protestants) and the Catholic majority tore France apart. Leaders on each side used the war to make themselves look better. Two of the lead families (one from each side) wanted to replace the declining Valois dynasty. The worst of the fighting began on St. Bartholomews Day, August 24, 1572. At a wedding, violence erupted that lead to 3,000 Huguenot deaths. In the coming days, many more were murdered. St. Bartholomews Day stood for the breakdown of France. In 1589, Henry of Navarre inherited the throne and became known as Henry IV. He became Catholic so the French population would support him in his efforts. When he dies in 1610, his nine year old son, Louis XIII inherited the throne. In 1624, Louis made Cardinal Armand Richelieu his chief minister. He spent 18 years strengthening the central government. Richelieu was determined to destroy the power of the nobles and the Huguenots, two groups that would not tolera te royal authority. He defeated their armies and destroyed their castles. He got them back by giving them positions at court or in the army. Richelieu outlawed their armies yet he allowed them to continue to practice their religion. Richelieu picked Cardinal Jules Marazin as his able successor. When Louis XIV inherited the throne, he was able to serve as his chief minister. Soon after Lo ...

Should managers and management students study the history of Essay

Should managers and management students study the history of management from a critical perspective - Essay Example The study of the history of management is the basis upon which the entire profession set, and to deny students the opportunity to study it would also mean that the erosion of the profession has begun. Therefore, students and future managers have to study the history of management from a critical perspective because this is the only way that they can learn how to do better in their jobs. Furthermore, it is also important for a critical study of the history of the profession so that those who study it can not only be able to learn how the different theories of management evolved, but also be able to come up with better theories, which might help future managers. The study of management history from a critical perspective is immensely important for the continued development of the profession. The critical study of management history is extremely important for managers of organizations because of the fact that they get to learn how to better manage the changes that are affecting their or ganizations. It is a well known fact that in most organizations, very few changes are effectively implemented by the managers who attempt to does so, with the success rate being so low that one would say that they are negligible. The reason for these low rates of success is that there is often resistance from the employees because of the fact that the managers do not know how to address these changes before attempting to implement them. The managers of many organizations often ignore the feelings of their employees when implementing changes and when they meet resistance, they often take an antagonistic stance towards it. This is because many managers in the current generation have not had an opportunity to make a critical study of management history and attempted to learn from past management practices how to manage their employees. Many managers view resistance to change from their employees as being a way to sabotage the activities of the organization, and often take an adversaria l approach towards it. These managers are often ignorant of the history of management, because of they had been aware of it, then they would have realized from the mistakes of their predecessors that an adversarial stance against employees does not work. Therefore, it is very important for managers to critically study management history in order to be able to better manage changes within their organizations (Bedeian 2004, p.93). The era of globalization has come about so fast that many companies have come to have a hard time in keeping pace with the sudden expansion of their markets. A large number of companies have expanded worldwide, and with this expansion has come the need for them to adapt to the different cultures that they encounter. Therefore, it is important for managers to get to learn about the history of management from a critical perspective in order to be able to know how to function in different environments. The history of management from diverse sources all over the world, when studied critically, can be most enlightening for managers as well as students of management (Smith 2007, p.523). This is because of the fact that, even in management, there is the need for cultural relativism, especially now when many organizations are operating on a global scale and interacting with diverse cultures. Cultural relativism

Managing non-profit organizations Research Paper - 1

Managing non-profit organizations - Research Paper Example In a nonprofit organization the output is the fulfillment of the community’s needs without any profit and trained staff members. Management of a nonprofit organization is also different. It includes four steps; planning, developing, operating and evaluating (Kotler). Each step in turn includes other tasks. While planning, one has to plan for three different things; strategy, resources and programs. Staff members carry out strategic planning to find out the overall purpose (mission) and direction (vision and goals) for the nonprofit, in addition to the methods (values, approaches and programs) for the nonprofit to work toward the purpose and direction. The strategic planning course offers input to all other major tasks in the organization, especially program planning and resource planning. Thus, if strategic planning is not done well, the entire organization can be unfavorably influenced. During program planning, the marketing investigation (or â€Å"inbound marketing†) activities are performed to recognize, for example, precise society requirements for the nonprofit to meet, what conclusions are desira ble to meet those needs, what explicit groups of customers to provide, and how to serve them to accomplish those outcomes. Program planning makes available input to many other functions, such as resource planning (regarding staff, funds, and people), financial management, advertising and promotions, and also fundraising. Many problems commonly connected with fundraising and promotions are really the result of poor program planning. Planners (McNamara). Typically, resources include people, financial support, amenities, equipment, supplies, and even certain policies and procedures. Budgets usually are developed that contain listings of resources that are needed, along with the predictable costs to get hold of and support the use of those resources. Resource planning straightforwardly influences the superiority of all operating

Molecular and Genetic Epidemiology Essay Example | Topics and Well Written Essays - 250 words

Molecular and Genetic Epidemiology - Essay Example The study aims on molecular epidemiology approach to learn viral pathogens of aquaculture with dynamic approach to control the disease in aquaculture. The study emphasize on viral disease of salmonid fish; grounds, viral haemorrhagic septicaemia virus (VHSV), salmonid alpha virus (SAV) and infectious salmon anaemia virus (ISAV). Noteworthy upshots of molecular epidemiological incorporation to pursue the study encompass enhanced taxonomic categorization of viruses, an improved perception about natural allocation of viral strains, an augmented discernment about the derivations of viral strains in aquaculture, molecular epidemiological incorporation improves an access to understand the hazards caused due to translocation of pathogens as well as how viral strains outsmart their accepted host range. The process enhances the capability to mark out the basis of new-fangled infection outbursts. The process thereby enables the researchers to formulate the basis of expansion with suitable upgr ading if desired in diagnostic tools. The most imperative provision that researcher procure is the capability to categorize isolates procured with the molecular epidemiological procedures and therefore aims at better future research aspects. The introduction of new expertises like pyrosequencing enables researchers to produce explanatory molecular sequence data.

Hilton Hotels A Name That Has Been Synonymous Marketing Essay

Hilton Hotels A Name That Has Been Synonymous Marketing Essay Chapter 1 Introduction Overview The hospitality industry has from time in memorial revolutionised to ensure business in this service industry is conducted in a unique way such that at the end of the day, customers get value for their money. In brief, that is Satisfaction. Hilton Hotels, a name that has been synonymous with excellence in hospitality is a hotels and resorts worldwide that goes a notch above and believes that their customers are not only customers but they are their guests. Therefore, ensuring customers stay is memorable has always been paramount and of great concern to Hilton group of Hotels. Furthermore the hotel ensures that they supersede their customers expectations and always guarantees satisfaction. The research focuses on Customer satisfaction in the Hospitality industry with a Particular reference to Hilton London Hyde Park hotel. Located a mile from Oxford Street and the west End, the hotel is one of the distinct, exciting hotels on the city doorstep. The researcher sought to find out the unending process of ensuring and guaranteeing customer satisfaction at this hotel property which forms part of the entire Hilton hotels fraternity. (Hilton Hotels and Resorts, 2010) Customer Satisfaction in Hospitality industry has been the bottom line in earning competitive advantage. It should be of interest to the reader that there has been enormous competition in this industry that is always highly competitive and all Hotels whether for business or leisure strives to ensure they meet and exceed their customers expectations. Meeting Customers expectation ensures customer satisfaction, and that is what all customers look for when they check in at the Hilton- London Hyde Park. Aims and Objectives of the study. This research sought to evaluate customer satisfaction at the Hilton- London Hyde Park. To ensure a clear guideline on how this research was going to be conducted, the researcher developed the aims and objectives which have been outlined below; To review the existing literature on customer satisfaction and add to the body to of knowledge how to ensure customers expectations are met and exceeded in achieving customer satisfaction. To find out competitive advantage that Hilton- London Hyde Park has earned that guarantees customer satisfaction. To investigate on regular customer complaints and ways in which customer complaints are handled at the Hilton London Hyde Park. To recommend suitable ways to ensure good customer care at the Hilton London Hyde Park that would be part of ensuring customers expectations have been met. Research Purpose and Rationale. The main purpose of this study is to independently ascertain in details the process of customer satisfaction at the Hilton- London Hyde Park. When customers needs and expectations have been met, customers are said to be satisfied. It is every customers desire that businesses take their needs and expectations at heart, this in the end has a long term results since it compels them to come back to the business hence becoming loyal. Businesses also benefit by ensuring customer satisfaction. This is evident when the same customers frequent the business daily or regularly, it creates loyal customers who will purchase more and even recommend that business to their friends and colleagues. Its from this fact that the researcher sought to evaluate customer satisfaction at a Hotel that champions it. Hilton -London Hyde Park has been on the fore front in ensuring and guaranteeing customer satisfaction, as a matter of fact the hotels has also been used as a benchmark for other properties that are struggling or yearning to achieve satisfy their customers. The research also sought to tackle customers perception of products and services at Hilton- London Hyde Park. Customers perception is always as a result of what they have experienced first hands at they Stay in the Hotel or what they have heard about the Hotel, the issue of perception cannot be ignored since it affects business performance. Hilton -London Hyde Park has put in place brand standards in every area of operations; this is for the sole reason of ensuring that customers expectations are met and exceeded as well as to maintain a positive image to the customers who are in the Hotel either for business, meeting and conferences or leisure. The researcher therefore was prompted to find out customers perception on products and services at the Hotel. Scope and Limitations Due to lack of funding and inadequate resources to support the project, the researcher focused only on Hilton London Hyde Park out of the hundreds hotels around London. Some of the customers who were presented with questionnaires most of them didnt fill them in because the hotel also provides questionnaires to the guests on arrival. Most of them always felt in a rush due to their busy schedules and lack of time to respond to the customer satisfaction questionnaire. Questionnaires that were returned, some were half filled or poorly filled. The other challenge was lack of information from first time customers at the hotel. On the questionnaires, it showed lack of knowledge and that some customers dont care about customer satisfaction especially those who dont pay for their bills such as business customers. Summary The introduction chapter highlighted the pre amble of this research. This has been achieved by giving a simple synopsis of the research aims and objectives, presenting the background information of the research conducted as well as the importance of the research and all the limitations that were encountered while at it. In the following chapters an in-depth and detailed piece of this work is presented that will shed more light on the various literature and scholarly works that has been carried out on customer satisfaction. Chapter 2 Literature Review 2.1 Introduction In this chapter various scholarly articles on customer satisfaction are going to be examined and compared, further more academic literature on the same will be reviewed and this will help the researcher relate to the research findings. This chapter will highlight various literatures on customer satisfaction and all the factors related to customer satisfaction. It describes in depth how good customer service from business acts as a catalyst in achieving satisfaction. However from this section it will be interesting to note that, not all customers appreciate what businesses does for them and hence the issue on customer complaint which can either be genuine or not. This opens the eyes of the potential reader to note that customers whose expectations are met tend to be satisfied, those whose expectations were exceeded tend to be delighted and those whose expectations were not met at all tend to be dissatisfied, this categorised the various kind of customers as much as customer satisfaction is concerned. 2.2 Who is a customer? There have been various definitions as well about who a customer is, but regardless of any definition its fundamentally clear that a customer is the most important person in any business. Every business must realise that a customer not dependent upon the business but on the contrary the business is dependent upon them since they are the sole reason as to why that business exists and favours the business when they come to buy the products or services that a business offers. Any business therefore knows that the customer is an essential part it, not an outsider. (Robert, 2005) The customer is the person who comes to the business with his needs and wants and its ultimate for that business to fulfil their requirements. A business should also accord every customer the most courteous attention they can give them since the customer is the lifeblood of every business, as a matter of fact Its Important to realise that without the customer any business would have been behind to closed doors. (Don and Martha, 2004) 2.3 Customer Satisfaction A result of good customer care is referred to as customer satisfaction. Customer satisfaction therefore is a derived term that shows the results of offering good customer care in a business. It should be noted that customer care therefore involves the planning of all activities in customer supplier relationship including the pre, during and after stages so as to ensure the customer expectations with regard to transaction process are met or exceeded (Withey and Lancaster, 2006). This clearly shows that for customer satisfaction to be achieved the process towards customer satisfaction starts before the product or a service is offered to the customer. Customer care involves more than just customer service, as a matter of fact; customer service is an important facet of customer care especially in ensuring that customer satisfaction is achieved. The latter necessitates the involvement of every facet of the company marketing and customer related programmes and should affect every single stage of the marketing planning and implementation process (Withey and Lancaster, 2006). Its therefore important for marketing managers to ensure that good customer service is put in place and addressed in the marketing process since this will be part and parcel for ensuring that customer satisfaction is finally achieved. Kotler (2009) approaches customer satisfaction from a different perspective. He refers to customer satisfaction as the customers feeling of pleasure or disappointment that arises from comparing the products perceived performance to their expectations. This means that customers have a certain perception towards every product they use hence its evident that if this products or service doesnt fulfil the customer expectation according to his or her perception about the product there will be dissatisfaction. Furthermore if the performance of the business matches the expectations in which the customer had perceived the product or service the customer is satisfied and if the performance exceeds expectations, the customer is highly satisfied or delighted. Customer Satisfaction therefore starts even before the product or service is provided to the customers, its important to note that every aspect of the business contributes to the overall customer satisfaction. It is vital for all the companies to realise that investing in good customer service and care will result in total customer satisfaction. But as much as companies that are customer focused is concerned will create customer satisfaction, its not the ultimate goal of a business. If a company will reduce the price of the products and service that they offer so as to ensure satisfaction then it means that as much as customers are going to be happy and get satisfaction from lowered price then that means the business may suffer as a result, and when a business suffers all the stake holders will suffer as well. Its reasonable therefore for all the company that seeks to create total customer satisfaction to do so subject to offering acceptable levels of satisfaction to the stake holders given the total results, (Kotler, 2009). Customers form their expectations from various channels. Kotler (2009) explains that the following aspects build up customers expectation; Past Buying experience. Friends and associate advice. Marketers and competitors information and promises. A customer previous or past buying experience can be a great determining factor that can persuade him or her to purchase and repurchase the product. If a product met the customer expectations in the first instance, it is possible that the customer will go back and repurchase that product or service. On the other hand friends and associate advises really count on building up customer expectations, consumers often tend to seek advises on where best to get a certain product or which company offers the best services, from this aspect there is a greater likelihood of the customer to believe his or friends or associates if they have had a first experience with the companys product or services. Lastly Kotler (2009) emphasis on Marketers and competition information and promises cannot be ignored many times the markers raise hopes on a certain product by doing a massive advertisement on that product. Competitors who seek to enlarge their market share are usually ion the spree on luring customers, the sum total of this builds up customer expectations before buying the product. From the companies perspective the dilemma that comes with customer expectations is that if their marketers raise high expectations, the consumers will be disappointed, the need to raise expectations by the company acts as a great marketing tool but can be disastrous if that expectation is not met at all. However if a company decides to set expectations too low, then that means that the company will not attract buyers but the likelihood of customers whose product value includes low prices will be satisfied. Companies should therefore raise expectation and deliver so as to match hence creating satisfaction Kotler (2009). 2.4 Cost of Poor Customer Care (Michael and Steven, 2005) emphasizes that if a customer expectation at any point of the customer relationship is not met, the result will customer dissatisfaction. These consequences can be mild or worse depending on the circumstances given. Most of the dissatisfied customers tend to complain to the company, others decide to stop purchasing from the same company, however the worst of dissatisfied customers are the ones who bad mouth the company especially if they were treated in a way that did not favourable to them, this kind of customers spread the news and unfortunately bad news travel faster than good new hence these might have negative impact to the company. (Michael and Steven, 2005) further confirms that dissatisfied customers with bad experiences are twice as likely to tell others as the good experiences customers, this pointer indicates the extent to which lack of satisfying customers expectation can lead to. Its important for business to realise that maximizing customer sa tisfaction gives them a competitive edge to exist in the market, customers are faced by many similar products as well as complimentary product, which makes it easier for them to switch to another product if they are dissatisfied in any way. 2.5 Benefits of Good Customer Care Contrary to a dissatisfied customer, a customer who is satisfied is a major asset to the business. The business can be rest assured that they will come back and in the long run become loyal customers (Lancaster and massingham, 2010). This explains why most customer focused companies are setting up loyalty programmes that seek to reward customer in order to woo them to be loyal and keep them in the business. The value of maintaining loyal customers is immeasurable to a business; it affirms the business that there will be repurchase from the loyal customers and at least a good word will pass around from them, which is a consequence of good customer care. The cost of acquiring new customers as opposed to maintaining the existing ones is very high, and every business primary goal is to minimise cost as well as maximizing profits. Good customer care ensures that business maintains its regular customers and still maximize on the loyal customers (Lancaster, 2010) 2.6 Loyalty from Regular Customers This is the act of particular customers returning to make purchases on the same product and services and choosing the same business for their purchases. A repeat purchase is another benefit of good customer care. Customers who are impressed and whose expectations are met will end up buying from the same business from time to time, this gives the business leverage when it comes to competitive advantage Below is a ladder of customer loyalty. From the above diagram, the suspect is the lowest level of the relationship ladder whereby the suspect includes everyone who might buy the product or service, a prospect is one who has the potential of buying your product or service while customers have purchased either a product or service from you and have the potential of buying it again, clients are those who do come back and then lastly but not least the advocates are those who market a product or service on behalf of your behalf. (Smith, 2006) 2.7 Referrals from Customers When businesses make sure that all their customer expectations have been met, they are indirectly marketing themselves to the potential buyers. Regular customers of any organizations always advise potential buyers about the products and services offered by that business. It is a common practice for satisfied customers to tell others especially their friends and colleagues about the exemplary service they received from particular business. This boosts the business in a ways that it even reduces on its costs of advertising since the outcome of good customer services is that word is spreading about what customers perceive on the products and services that are being offered. Referrals are more credible than advertising, while advertising convinces the potential buyer to buy a product that not been tried by the potential buyer, referrals offer a firsthand advise from an individual who has had a good experience with the companys product. Therefore its evidently clear that good customer care gives birth to loyalty that generates referrals which is a benefit to the business in terms of maximizing profit. 2.8 Customer Retention A business that meets customers expectations and surpasses those expectations and remains consistent in its customer care tends to retain those customers. These are the type of customers who will be loyal to the brand or the business in terms of purchases. Customer retention is as simple as making sure that the loyal customers are given all the reasons to buy the product again and again either by giving them incentives or by introducing a loyalty programme that will be rewarding them and earning them points every time them make a purchase. Most of the companies have implemented strategies that allow the marketing department to take care of their customers so as to make sure they are faithful to the brand in order to create retention. It should be noted that customer retention is a process that takes time since customers tend to judge the ability of a company to be consistent in being good to them. Its highly advised that the companies should rethink about their ways in which they ret ain their customers since in this competitive age a competitive strategy goes hand in hand with ensuring a market share is maintained and increased. 2.9 Steps in Customer Satisfaction Encourage face to face dealings. Dealing with customers face to face can be outright scary for any sales or company representative if they are doing it for the first time. However the results can reward handsomely and moreover the nervousness ceases with time. Depending on the kind of business that a company is operating its vital for the marketers as well as the sales team to go out and meet their customers face to face so as to get a firsthand experience and to create the business bond. It is advised that when meeting the customers calmness and confident are the two characters that need to be utilized. Listen to them and ask them what they need. It is believed that if a potential client in a business spends over half the meeting doing the talking, the company is on the way to making the sale. Face to face dealings is therefore paramount in dealing with your customers. Respond to messages promptly. Customers always want their queries and questions about a product or service to be answered promptly or as soon as possible. It is very unprofessional to keep customers waiting for a response that takes ages before its replied. Its also advised that even if the query cannot be answered at the exact time the courtesy of letting the customer know that their query has been received and will be attended to as soon as possible will be indispensable. Customers feel appreciated when their queries have been attended to and someone has taken their time to. Be Friendly and approachable. Customers always want to deal with someone who they can talk to and even relate in a friendly manner, this breaks down all the business formality and creates a conducive atmosphere to do business. Its very important to be friendly and courteous and to make them feel that they are part of the business and can be helped out when in need, this gives them some emotional security to know that they can always count and rely on the business. It should be noted that as much as some customers are annoying and would like to take advantage of every situation, its critical that you keep a positive outlook as well as give them feedback as best as you can while maintaining politeness and courtesy. Have a clear defined customer service policy. Every company that is customer focused understands the value of implementing customer service policy for efficiency in handling customers. It not only saves time but serves as a competitive advantage for the company as far as customers are concerned. Customer service policies are rules and guidelines that a company sets up for the purposes of ensuring customer services are handled in the most appropriate manner that it deserves. Its the procedural process in which customers queries are handled and this procedures outline the steps in which certain steps should be taken if the usual way doesnt work out. Customers should know what kind of steps they should take when making an inquiry since they find it annoying to be transferred to from the staff to the supervisor, to the manager who will then fail to solve it. A clear defined customer service policy therefore ensures that the company takes into consideration the needs of the customers as w ell as saving time for the company. Anticipate clients needs. Anticipating clients needs is a very high level of customer and company relationship that not many companies achieve. But it is evident that they companies that can boast about knowing and anticipating customer need can boast as well about the great rewards that yielded from it. This refers to a pro active nature of the company to look beyond what the customers wants and spoil them for what they wish to have without charging them any extra penny. It refers to a level where the company takes an insight into the customers needs and supersedes it. This act of anticipation to the customers needs will be used to spread good word about the company and the results will be referrals since many would love to be treated the same way. Honour Promises. Companies sell their products and services by promising amazing rewards from purchase of their product and services. It is empirical that this promises should be honoured otherwise the consequences can be daunting. Customers always want to make sure that they relate to the company that promises and delivers the promise. Lack of delivering promises can cause dissatisfaction and customers can bad mouth the company. Most importantly the company might suffer from lack of purchases that will eventually result to low profitability as well as losses. Benefits on products purchase, services on goods bought, meeting deadlines on projects and even charging for the amounts quoted are examples of keeping promises to the customers. 2.10 Monitoring Customer Satisfaction It is important for companies to monitor satisfaction since its the only way they can be able to know factors that shape customer satisfaction and from this they can be able to know what areas to improve on so as to ensure customer satisfaction is achieved by the company. Kotler (2009) argues that the relationship between customer satisfaction and loyalty is not proportional, the level of customer satisfaction varies from customer to customer hence its evidently clear that the lowest level of satisfaction can be characterised by customers who can find it easy to switch since as much as their expectation have been met, they still feel there is a better product out there and this means they can easily switch. The other level which is a bit higher than the lowest level of satisfaction refers to customers who are fairly satisfied and are likely to buy again as well as talk good about the company and the products. The level that is ultimate in customer satisfaction is where the customer is delighted, at this level there is an emotional attachment to the company and not just a rational one. Companies are therefore advised to always aim to achieve maximum satisfaction since its the only sure way of ensuring repeat business in the company. Measuring customer satisfaction will allow a company to be able to recognise what makes customers attain different degrees of satisfaction. Kotler (2009) lists several measurement techniques which include; Periodic Surveys. Customer loss rate. Mystery shoppers. Periodic surveys refers to ways in which companies track customer satisfaction by sending customers survey questionnaires to measure level of satisfaction as well as to know whether the customers can repurchase from the business again. Customer Loss rate is another way of monitoring satisfaction where the business tracks the lost customers and seek to find out why they dont purchase any more of the companys product or why they switched to a different brand. A mystery shopper has been a new trend that is first hand and that gives evidence on buyers experience. This method involves hiring potential customers to pose as customers so as to get the experience of how customers are helped and treated by buying the companys product in comparison with the competitors product. Additionally it should be a caution to companies that are complacent with their achievement on performance of customer satisfaction. They are highly always advised to monitor competitors performance in this areas since what might seems satisfactory to a company, might mean a low mark to another company. This is evident since some companies set a certain target of ensuring customer satisfaction is achieved and when achieved and possibly surpassed, they tend to relax and be comfortable not knowing that their competitors bench mark is even higher than what they are aiming to achieve. Companies should therefore do everything as possible to monitor customer satisfaction for purposes of efficiency. 2.11 Customer Complaints. Customers always look forward to companies to fulfil their expectations once they go there to make a purchase. Customer complaints refer to grievances placed by the customers if they are disappointed by lack of companies in fulfilling their expectations. Some companies have always been mistaken to measure customer satisfaction by analysing customer complaints; this is wrong and ineffective since a customers perception about a product or service starts even before a purchase is done. Jobber and Lancaster (2009) said that perception is a complex process by which people select, organise and interpret sensory stimulations into meaningful picture of the world. The process might be used to sort out the masses of stimuli that could be perceived into manageable amount. So even before the customer makes a purchase there has been a perception about the brand. 2.12 Benefits of Customer Satisfaction A company that ensures customer satisfaction is achieved is at the verge of enjoying benefits that is linked to it. (Vadim, 2010) highlights the benefits of customer satisfaction as; Highly satisfied customer generally stays in the business longer. When customers needs are totally met the tendency is that the customer will stick to that business more and more since he or she will always want the expectation to be met. This in turn will be an advantage to the business since there will be repeat business that will favour profitability. Less sensitive to price. Customers who normally stick to a particular business have a perceived value as well as firsthand experience on the companys products and services, its an advantage therefore to the business since anytime there will be a change it the price structure or a price quote, the business will enjoy the fruits of loyalty. Pays less attention to competing brands, a company can boast of having a market niche that does not pay keen attention to the competitors because of the relationship they have with a company that delivers and gives them satisfaction. Most customers are always happy why they realise they have a shoulder to lean on and thus shunning away any competitor trying to convince them otherwise. 2.13 Influence of Customer Satisfaction. Customer satisfaction influences the whole company as well in terms of the daily running of the marketing activities which are costly. Marketers are therefore left with a challenge of maximising profits, ensuring customer satisfaction is achieved and guaranteed as well as costs are minimised as soon as possible. 2.14 Summary. Customer service is a practiced art that takes time and effort to master. All one needs to do to achieve this is to sit back and reverse roles with the customer. What would you want from your business if you were the customer? How would you want to be treated? Treat your customers like your friends and theyll always come back. In conclusion the customer is the most important person in any business and if it was not for the customers the business wouldnt be established in the first place furthermore customer satisfaction basically ranges from industry to industry and in this research the researcher will be able to know customer satisfaction in the Hospitality Industry. Chapter Three Research Methodology 3.1 Introduction In the prior chapter, customer satisfaction was clarified conceptually and clearly outlined by use of the available literature the researcher was able to compare notes to. From the literature reviewed it is evident that customer satisfaction is a product of good customer care in every business, further more from the literature the researcher was able to categorise customers in three categories ; Dissatisfied, Satisfied and Delighted customers. In this chapter, the researcher outlines how this research was conducted in order to evaluate customer satisfaction at Hilton-London Hyde Park Hotel. The chapter opens up by outlining the research aims and objectives so as to keep abreast with the main reason as to why this research was conducted, more so by outlining the aims and objectives, the researcher is able to have a clear guideline on the use of relevant research philosophy to be used as well as the research approach to be put in place. In addition, an effective research strategy had to be inculcated by the researcher so and to ensure that data collected was credible and would be able to give the researcher the desired results; this chapter explains in depth the use of the research strategy used in this case. Towards the end of this chapter the research explains the data collection method this research employed as well as putting ethical consideration into perspective. Last but not the least the chapter discusses the advantages and disadvantages of this research methodology. It should be noted that lack of a clearly defined methodology may lead to the wrong collection of data that can be tendered irrelevant to the research report, its therefore highly important for researchers to have a critical analysis of the broad research methods and select the appropriate to be used in their research. 3.2 Research Aims and

King Midas :: essays research papers

Long ago, during the time of knights and dragons, there lived a king named Midas. He was considered one of the richest men on earth, but just like the many wealthy people around, money did not bring much happiness to him. Unsatisfied, he then assumed that perhaps being the richest among the rich could be the answer to his desires for a better life. Once, our friend was sitting on his throne, contemplating the meaning of life like he always did at lonely times, when his honorable servants came rushing to him. In one of their arms carried a dwarf of an old man. Bewildered, King Midas asked with a tone of inflection in his voice, â€Å"Who is this funny-looking little man? He looks like that idiot friend of mine, Confucius!† â€Å"Master, do not be rude!† one of the servants warned. He continued, this time whispering: â€Å"This man here is Silenus. He happens to be the friend of the great god, Bacchus!† â€Å"Where did u find him?† Midas demanded to know. An encounter with the friend of god seemed nearly impossible. â€Å"We found him, unconscious, under the apple tree in our garden. Apparently he had tried to reach for the fruits when your pet dog, Chap, thought he was a thief, so he went charging at Silenus, knocking the daylights out of him,† reported the servant. Silenus lay in the arms of the young man, fast asleep. Midas then ordered the servants to bring him to a guestroom and watch over him. When Silenus woke from his deep sleep, he was all dazed, unable to recall whom he was. He had lost his memory. Midas offered the old man accommodations at his palace for as many days as he would prefer. He allowed the old man to eat as much as he wanted to. He just wanted the man to feel comfortable during his stay. The old man grew bored easily as he had found the entertainment available at the Midas Palace was not suited for old geezers like himself. As a result, the King himself got bored at Silenus. He had attempts to make friends with the friend of God, but the old man could not recall a single thing about his friend, and he prefers spending most his time eating apples under the tree. Midas decided he had to return Silenus back to Bacchus before his life becomes a bore too.

The Scarlet Letter Summary: Chapters 7-11

In these chapters, Hester visits the governor’s mansion. She wants to find out if the rumors that Pearl might be taken away from her are true. When she finally meets with the governor she begs him to not take her daughter away from her. They agree to not separate the mother and child, and Pearl seems to take a liking to the governor. Chillingworth tries to convince the governor to reopen the case of revealing who the father of Pearl is, but he refuses.Chillingworth changed his name upon his arrival to Boston to hide his true identity, even though Hester knows his true Identity, and she was sworn to secrecy. He is known as the doctor of the town, and because the town has very little medical help, he is openly welcome. When Dimmesdale begins to have lots of chest pains, the doctor moves in with him to make sure everything is ok. Even though the minister doesn’t trust the doctor, because he has no reason for his distrust, he still does what he says.The minister’s si ckness causes him to give more powerful sermons, mostly focusing in sins. At night, he cant sleep and he begins to have visions. He has a vision of Hester pointing at her scarlet letter, and then pointing at the clergyman. The minister believes that he is jus delusional and doesn’t pay any mind to his visions. He then begins to torture himself, by whipping himself, not eating, and not sleeping. He then thinks he knows how to remedy his pain. He decides to hold a vigil, on the same scaffold where Hester had suffered her punishment years ago

Princess Bride essays

Princess Bride essays The book starts with explaining Buttercups parents. Her mother nice and sweet, but she often got after her husband for small insignificant things. Her father shuddered at his wife's voice, a hard worker and loving father. They are both talking when they see a huge procession of horses and guards heading towards their home. At first the assume it was their neighbors but then the crowd was past all their neighbors houses and land and going straight towards them. The mother shrieks at her husband that he forgot to pay the taxes and that they were going to be locked up for the rest of their lives and it was all his fault. When the procession arrives out comes the Count and Countess from their carriage. The Count automatically notices Buttercup's beauty and the Countess notices Wesley, his muscles and how young and handsome he is. The Count and Countess say they are interested in how the father raises the cows and feeds them. Because his cows are the best in the land. When they finally leave, the Count tells the Prince about the most beautiful woman in the Village and the Prince is immediately impressed. So one day while Buttercup is out riding her horse, whom she named "Horse," she was approached by the Prince. He told her how beautiful she was and that he wanted to court her and then marry her. She was not impressed, and rode off, she did not know it was the Prince. Yes her and Wesley did fall in love, it was him always bending to her every whim, we all know the famous, "As you wish..." There are some very outstanding differences between the book and the movie though, they kiss and they plan to be wed. But Wesley wants to earn money for his family and wife so he got on a ship and sailed away, he said he would send word as soon as possible. Then when he had enough he would send her a ticket to come be with him. Then he was gone. Buttercup then recived word that the ship he ...

Gut Feelings Feedback Example

Gut Feelings Feedback Example Gut Feelings Feedback – Coursework Example Gut feelings feedback al affiliation: Due Intuition of a practitioner The article review has a succinct and detailed outlook of institution of a practitioner. The inclusion of how institutive assessment forms part of the diagnose process our conscience in decision-making. Subsequently, the clear difference between analytical data and intuitive assessment is important in my opinion. Explanation on the non-analytical institutive thinking also offers accessibility to intermediate thought, which offers a platform for complex reasoning. Most importantly, the inclusion of hypothesis for correct testing of knowledge. Certainly, this plays an important role towards development of experience and information gathering. Additionally, it is worthwhile bringing into perspective the rules that dominate the analysis, which induce specific diagnostic thought. Therefore, I believe this plays a significant role in the development of appropriate health service professionalism in the nursing industry. G ut feelingsIt is a non-contested fact that the analysis on gut feeling elevates knowledge to greater heights important for our professional field. The relationship between gut feeling and medical examination lays foundation for understanding of different phenomenon. Indeed, the inclusion of analytical and non-analytical understanding induces a balance in understanding not only behaviour of health professionals, but also other medical features. Additionally, the inclusion of cultural and psychosocial elements for analytical reasoning works from different perspectives in enhancing proper decision-making. In many cases, nurses are faced with tough decisions when caring for patients. The balance of power to adequately care and make intuitive judgments does great justice in justifying additional tests. It is also worth mentioning inclusion of important patient situations that advance exposure or experience. I strongly believe this plays an important role in enhancing proper diagnosis.

Final Term Paper Example | Topics and Well Written Essays - 1000 words

Final - Term Paper Example A company selling a hundred per cent polyester sweaters is not allowed by law to advertise their product under the phrase â€Å"That Wool Feel.† This is so because the phrase would be found misleading to the potential consumers and would count as a misrepresentation since the makers of the sweaters know that using the term â€Å"that wool feel† is false representation and that it is intended to induce justifiable reliance to the consumers. Also the issue of monetary loss arises in the fact that it is relatively cheaper to use polyester as a cloth making material as opposed to wool. The act also results in to a fraud since reliance is also established by the fact that a statement of the sweater maker’s opinion will be held as true hence relied upon by the consumer since the manufacturer has, by general assumption, more superior skill and knowledge about sweaters. In this case, the five elements of fraud apply. Case 2 In a case where a person or an organisation dec ides to use other persons’ material and the material happens to be copyrighted or patented, then the person should be held liable for one or more of the intellectual property torts. In the case sample given, College Copy Shop gained money from publishing whose owners reserved the sole right of republishing, duplicating or copying as is the case with any original publisher. The law of intellectual property tort states that once there is a patent or a copyright, as is in this case, using it for any other reason other than the ones expressly allowed by the publisher would be an infringement to the patent rights; hence patent law would be applied in deciding the case should a legal suit emerge. Case 3 Ace Corp. sent an invitation to J. Brown to work for them; an act that is legally considered as advertisement rather than an offer. J. Brown replied with details that he would like the job for a certain pay coupled with other demands and technically that was the offer. Afterwards Ac e Corp. replied to J. Browns offer and said that his offer was something they could work with and asked if J. Brown could report, something that he assented to. After the third month, he found that Ace Corp. was not honouring their initial agreement to the letter and decided to quit the job, where he moved back to the company he previously worked for before going to Ace Corp. During J. Brown’s exit from his employer Ace Corp., he took with him confidential information belonging to Ace Corp. and when he re-joined Crown, his employer before Ace Corp., he shared the stolen information with Crown. The issues in this case are if there was a contract between Ace Corp. and J. Brown, whether Ace Corp. breached it after denying J. Brown the bonus he had requested on the offer he made and if J. Brown can recover damages therein. Here is a detailed analysis on the above issues. Brown had a contract with Ace Corp. even though his offer was not out rightly accepted by letter or word of mo uth. In the laws of contract, performance is considered as adequate and sufficient acceptance if it is done in response to an offer or a counter offer. I this case, Ace Corp. accepted J. Brown’

E-Business Assignment Example | Topics and Well Written Essays - 4750 words

E-Business - Assignment Example Moreover, we have developed a Blog on the same lines with the website. The report presents the development process of the Cafe Cuisine website, accompanying Blog, the models employed for designing the website and the business strategy utilized for the website. Analysis In the analysis phase of the website development process, we have analyzed the requirements of the website and differentiate these requirements into the functional and non-functional requirements. We analyzed on how the website would help to achieve the organizational objectives by assessing already developed food / restaurant websites. One of the important items is to identify the targeted audiences of the website along with the development of the web contents. Moreover, in the analysis phase of the web development process, we have analysed the software development tools required to develop the website. After thorough assessment the following non-functional requirements of the website have been identified which we hav e accommodated in the developed website (Vandeuren, 2012): The food website should be conformed the guidelines provided by the World Wide Web (W3) Consortium. The website should be developed and comply with the Hypertext Mark-up Language (HTML) version 5.0 Compatibility of the website must be ensured with all the major web browsers include: Firefox, Google Chrome, Netscape, Internet Explorer, and Opera. The web pages of the restaurant website can be viewed fully at 125 % zooming in all the major web browsers. The web pages of the restaurant website should be displayed properly on a computer having resolution set to 640 x 480 pixels. It is required that the restaurant website should be developed incorporating appropriate search engine optimization (SEO). From the typical non-functional requirements, we have concentrated on the security, regularity, data integrity, maintainability, availability, reliability, manageability, and the performance for the restaurant website. One of the cri tical non-functional requirements of the website is usability, the customers / users should be able to use the website with ease. Moreover, it is required that the dashboard design of the proposed website should be simple, easy to use and understand. The targeted audience of the website are the people used to have restaurant’s food regularly or frequently. The age of these people lies between 16 - 45 years. The audience can be professional as well as a novice web user who understands email and how to use a web browser. Moreover, the targeted audience is the people who can access the internet every day and any time. There are several tools and website development languages which are required for the development of a prototype (website). These include but are not limited to the XML, HTML, XHTML, Dreamweaver, JavaScript, CSS and Flash. In order to develop the food website, we have used Hypertext Mark up Language (HTML) version 5, Adobe Dreamweaver, JavaScript and Cascading Style Sheet (CSS). The Adobe Dreamweaver has been used to develop the user interface of the website and industry standard for designing the website. It also provides ‘What You See is What You Get’ (WYSIWYG) interface which is easy to use. Moreover, developing and editing the HTML5 as well as the cascading style sheet (CSS) is much easier by using Adobe Dreamweaver. We have used the JavaScript to validate the inputs provided by the users of

Historiographical perspectives of the Cold War Essay

Historiographical perspectives of the Cold War - Essay Example While the explanations of the origins of the conflict in academic discussions are complex and diverse, several general schools of thought on the subject can be identified. Historians commonly speak of three differing approaches to the study of the Cold War: "orthodox" accounts, "revisionism," and "post-revisionism." Nevertheless, much of the historiography on the Cold War weaves together two or even all three of these broad categories. The first school of interpretation to emerge in the U.S. was "orthodox". For more than a decade after the end of the Second World War, few U.S. historians challenged the official U.S. interpretation of the beginnings of the Cold War. This "orthodox" school places the responsibility for the Cold War on the Soviet Union and its expansion into Eastern Europe. Thomas A. Bailey, for example, argued in his 1950 America Faces Russia that the breakdown of postwar peace was the result of Soviet expansionism in the immediate postwar years. Bailey argued Stalin violated promises he had made at Yalta, imposed Soviet-dominated regimes on unwilling Eastern European populations, and conspired to spread communism throughout the world. From this view, U.S. officials were forced to respond to Soviet aggression with the Truman Doctrine, plans to contain communist subversion around the world, and the Marshall Plan. U.S. involvement in Vietnam in the 1960s disillusioned many historians with the premises of "containment", and thus with the assumptions of the "orthodox" approach to understanding the Cold War. "Revisionist" accounts emerged in the wake of the Vietnam War, in the context of a larger rethinking of the U.S. role in international affairs, which was seen more in terms of American empire or hegemony. While the new school of thought spanned many differences among individual scholars, the works comprising it were generally responses in one way or another to Williams' Apple man landmark 1959 volume, The Tragedy of American Diplomacy. Williams challenged the long-held assumptions of "orthodox" accounts, arguing that Americans had always been an empire-building people, even while American leaders denied it. Following Williams, "revisionist" writers placed more responsibility for the breakdown of postwar peace on the United States, citing a range of U.S. efforts to isolate and confront the Soviet Union well before the end of World War II. According to Williams and later "revisionist" writers, U.S. policymakers shared an overarching concern with maintaining capitalism domestically. In order to achieve that objective, they pursued an "open door" policy abroad, aimed at increasing access to foreign markets for U.S. business and agriculture. From this perspective, a growing economy domestically went hand-in-hand with the consolidation of U.S. power internationally. "Revisionist" scholars challenged the widely accepted notion that Soviet leaders were committed to postwar "expansionism". They cited evidence that the Soviet Union's occupation of Eastern Europe had a defensive rationale, and that Soviet leaders saw themselves as attempting to avoid encirclement by the United States and its allies. In this view, the Soviet Union was so weak and devastated after the end of the Second World War as to be unable to pose any serious threat to the United States; moreover,

Operation Management Case Studies Essay Example for Free

Operation Management Case Studies Essay Operation Management Case Studies Intoduction Case study on Salmon processing facility Question 1 E= $ 6,333.33 Therefore, the additional expenditure for the productivity of the two systems to equal will be $ 6, 333.33 Question 4                   If the cost of energy increases in future, the productivity of facility will be affected negatively and it will decrease. If the cost of the energy increases beyond the estimated additional expenditure of $ 6,333.33, the productivity of the new facility will be much lower than that of the old system and therefore, it will not be advantage to the firm. This will also affect reduce the profitability of the company. Case 2 on Hard Rock Cafe Question 1                   The Hard Rock strategic changes that it has experienced include globalization and changes in its brand through unique services that include rock music. The music has led to the growth of this company. It has managed to open 157 cafe facilities in more than 57 countries. The cafe has also diversified brands to fish and lobsters in Britain. Moreover, it has started shifting its target market from tourists to non tourists’ cities in United Kingdom in addition to leasing cafes in tourism cites such as Nottingham (Heizer, Render, 2013). Question 2                   Hard Rock has various PRODUCTS that vary from Hamburger, beef, and other tourism attracting meal. The cafe is has also diversified its products to fish and lobsters thus widening its market and meeting the needs of the customer.                   Hard rock cafe moved its LOCATION from domestic market to global market. In addition, it has started opening in new non tourisms LOCATIONS such as Manchester united to prevent risks associated with economic fluctuations that arise from tourism business poor performance.                   Hard rock HUMAN RESOURCE has participated in developing new strategies that has helped to improve the performance the business. For example, the introduction of sound and visuals in dinner events that attract more customers and recruitment of highly trained employees that provides quality services.                   The Hard Rock has improved its  SERVICE by adding unique services that cannot be found in any other place in the world such as music on both quality visual and sounds. They serve food with enthusiasm on their customers (Heizer, Render, 2013). Question 3 -123825158750Introduction Growth Maturity Decline Standardization Less rapid product changes more minor changes Optimum capacity Increasing stability of process Long production runs Product improvement and cost cutting Little product differentiation Cost minimization Overcapacity in the industry Prune line to eliminate items not returning good margin Reduce capacity Forecasting critical Product and process reliability Competitive product improvements and options Increase capacity Shift toward product focused Enhance distribution Product design and development critical Frequent product and process design changes Short production runs High production costs Limited models Attention to quality Best period to increase market share RD product engineering critical Practical to change price or quality image Strengthen niche Cost control critical Poor time to change image, price, or quality Competitive costs become critical Defend market position OM Strategy/Issues Company Strategy/Issues HDTV CD-ROM Color copiers Drive-thru restaurants Fax machines Station wagons Sales 3 1/2† Floppy disks Internet 00Introduction Growth Maturity Decline Standardization Less rapid product changes more minor changes Optimum capacity Increasing stability of process Long production runs Product improvement and cost cutting Little product differentiation Cost minimization Overcapacity in the industry Prune line to eliminate items not returning good margin Reduce capacity Forecasting critical Product and process reliability Competitive product improvements and options Increase capacity Shift toward product focused Enhance distribution Product design and development critical Frequent product and process design changes Short production runs High production costs Limited models Attention to quality Best period to increase market share RD product engineering critical Practical to change price or quality image Strengthen niche Cost control critical Poor time to change image, price, or quality Competitive costs become critical Defend market position OM Strategy/Issues Company Strategy/Issues HDTV CD-ROM Color copiers Drive-thru restaurants Fax machines Station wagons Sales 3 1/2† Floppy disks Internet                   The company is still in the growth stage but approaching maturity. This is from the fact that Hard Rock is trying to change its products from beef and Hamburger to lobster and fish, it can be noted that it is trying to improve its products in order to increase its competitiveness. The company is still forecasting on its future market where it want to change from tourists-dependent market to non-tourism dependent market (Heizer, Render, 2013). The cafe has products that are reliable with little improvement. Reference Heizer, J., Render, B. (2013). Principles of operation ,management: Sustainability and supply chain management. Pearson Source document

The Importance of Education Essay -- importance of education, 2015

Education is important in any society. Parents, teachers and even political leaders encourage education in our society. Many people do not understand why there is so much emphasis placed upon obtaining a good education. This is why some people do not put in as much effort as they should. It is important that everyone understand the many benefits of education aside from getting a job and earning a salary. This knowledge will help you to develop an attitude that is conducive to learning. You will enjoy the true benefits of education. This essay will explore a number of reasons why education is so important. Exposure to a New World You should not live in a cocoon of what you already know. People in the past only knew their neighborhoods. This is quite unfortunate because an entire world exists beyond the limits of our neighborhoods. You cannot hear or learn of this world without education because education exposes you to different cultures. It helps you understand and appreciate the connectivity of our global environment. It opens your eyes to science, ideology and human passion. Yo...

Outline New World Beginnings

The Ice Age formed a land bridge in the area of present-day Boring Sea, which allowed nomadic groups of people to enter the Americas. B. Group of Nomads 1. Traveled across the Boring Land Bridge and populated the Americas 2. Split into countless tribes and evolved into over 2,000 languages a. Incas- Peru b. Mayans- Central America c. Aztec- Mexico Ill. The Earliest Americans A. Pueblo Indians 1. Constructed Intricate Irrigation systems to water their cornfields. 2. Lived In adobes and pueblos. B. Mound Builders 1. Lived at Iacocca, near present-day East SST. Louis. 2.Built an elaborate pueblo of more than six hundred interconnected rooms at Coach Canyon. C. Eastern Indians 1. Developed the three-sister farming where the beans grew on the trellis of the cornstalks and the squash covering the planting mounds to retain moisture in the soil. 2. Among them were the Creek, Choctaw, and Cherokee. D. Iroquois Confederacy 1. Created by the legendary leader, Hiawatha. 2. Developed political an d organizational skills to sustain a robust military alliance that menaced its neighbors. IV. Indirect Discoveries of the New World A. Blonde bearded Norse from Scandinavia reaches North America. . The Vikings landed around 1,000 C. E. 2. They landed at a place near Leans auk Meadows in present-day Newfoundland. . They soon abandoned the place and their discoveries were soon forgotten. B. Christian Crusaders rank high among America's indirect discoveries. 1 . Tens of thousands fought to regain control of the Holy Land from Muslim control. 2. Foiled in their assaults, the Crusaders craved the delights of Asia. V. Europeans Enter Africa A. Marco Polo returns to Europe in 1295 from China. B. Slave trade begins 1. Arab merchants and Africans had traded slaves before the Europeans arrived. . Millions were wrenched from their home continent after the discovery of the Americas. C. In 1488, Portuguese explorer Bartholomew Aids rounded the A. Columbus persuaded the Spanish monarchs to outfit him with three tiny but seaworthy ships. B. By heading westward, he thought he would reach the Indies. 1. After six weeks at sea, he thought he reached the Indies when it was the Americas and mistaken the people there as â€Å"Indians. † C. Columbus discovery led too global economic system. 1. Europe would provide the markets, capital, and the technology. 2. Africa would provide the labor. 3.New World would provide the raw materials. VI'. When Worlds Collide A. The Old World and the New World traded things also known as the Columbian Exchange. B. The New World gave the Old World: 1. Corn, potatoes, pineapples, tomatoes, tobacco, beans, vanilla, etc. 2. Gold, silver, and syphilis(SST). C. The Old World gave the New World: 1. Wheat, sugar cane, rice, coffee, horse, cows, pigs, etc. 2. Smallpox, measles, bubonic plague, influenza, typhus, etc. A. Have any immunity in their bodies. B. Thus, around 90% of Native Americans died. VIII. The Spanish Conquistadores The Indians didn't A.Portugal and Spain argued over who got what land and the argument was settled wrought the Treaty of Tortillas. 1. Portugal received territories in Africa, Asia, and Brazil. 2. Spain received territories in the Americas. B. Spanish conquistadores fanned out across the Caribbean. 1. Vases Nuns Balboa- discovered the Pacific Ocean. 2. Ferdinand Magellan- His vessel circumnavigated across the globe. 3. Juan Pence De Leon- Explored Florida looking for the â€Å"Fountain of Youth. † 4. Francisco Coronado- Discovered the Grand Canyon and enormous herds of buffalos. 5. Hernandez De Sotto- Discovered the Mississippi River. 6.Francisco Pizzeria- Crushed the Incas of Peru. C. Encomia system established. . It allowed the government to â€Å"command† Indians to certain colonists in return for the promise to try to Christianize them. 2. Bartholomew De Alas Cases, appalled by the encomia system, called it â€Å"A moral pestilence invented by Satan. † ‘X. The Conquest o f Mexico 1. Montague thought Herman Cortes was the god, Quadruplicate, returning from the eastern sea. 2. Herman Cortes was welcomed into the empire and took advantage by conquering it. 3. A new race of people called messiest is formed, which have a mix of Latin American's European and Indian blood. 4.The Spaniards' greed for gold led Montague to attack the Spanish on niche tries (sad night). X. The Spread of Spanish America 1. Within about half a century of Columbus landfall, Spanish cities flourished in the Americas. 2. Other countries wanted their share of the new lands. A. The English sent Giovanni Cabot to explore the northeastern coast of North America. B. The French sent Giovanni dad Overgraze to probe the eastern seaboard. C. Lawrence River. 3. The Pueblo Indians started an uprising called the Pope's Rebellion against the Spanish in 1680. 4. The misdeeds of the Spanish in the New World gave birth to the â€Å"Black Legend. †

Psy 202 Self Reflective

Inside The Life of a Persevering Adult: A Self Reflection Amber Ward Psy 202 Professor Stephen Law October 25, 2012 I. What was your family like? A. Single parent strict home B. Middle of three children C. Parent’s divorce and father’s absence II. What things do you remember about your childhood? A. Financial Hardships B. Good times along with tough times C. Becoming independent at a young age D. Things chosen to forget about E. Sports III. Greatest achievements A. Career B. Abuse survivor C. Return to school IV. What are your personal, professional, and academic goals? A. Demonstrating the importance of a college education to my peers B.Owning my own preschool C. Earning my bachelors degree Throughout life, we all have pitfalls that we believe hold us back from dreams, but I believe that we have the opportunity to persevere and move forward in the future. On a daily basis, we make decisions using the conscious mind and try to apply the adult development theories when m aking those decisions but, we may not always apply them correctly. Although my story may be one of a series of pitfalls and setbacks, I will prove to others that perseverance has pulled me through those pitfalls and setbacks and has gotten me to where I am today.I do not see my pitfalls as mistakes, but rather as life lessons that have contributed to bettering my life and shaping who I am today. Life does not create a person; a person creates their own life. While we all have different journeys that lead us to where we are today, my life has been one that I look upon as a true persevering story. Throughout my childhood, I learned the importance of hard work and dedication to family. My father was from a military family and was strict the couple years he was around.While some might consider his discipline style and strictness out of the ordinary, I appreciate what he did and how he taught me the value of respect. At times, growing up as the middle child in a broken family was not an easy life. I believe that I had to do what my sisters were doing. I constantly thought that my mother only took my sisters wants and needs into consideration, and that led me to seclude myself. I allowed my father’s disappearance to take me away from reality and grew up resenting my immediate family. I regularly kept to myself in my room and was the different one in the family.This self-perception from others led me down a deep path of depression; I chose to hear only what I wanted to hear when my family tried to communicate with me and that created problems for me. Despite my father’s disappearance, my father made several attempts at talking with me and trying to understand why I was in such a dark place. Instead of talking to anyone I chose to ignore what they viewed as kindness and chose to ignore them. The majority of my childhood often seems to be put in the back of my mind. I remember key events but little to nothing else.I do not remember the name of a single fr iend from any grade all the way through college as I did not have many; I had select programming in my brain that allowed me to keep only those treasured times in my memory to fight the depression. I do remember growing up with financial hardships. Looking back, I now realize that there were many other children that had it much harder than my family did. I believe that these financial hardships came about during my parents’ divorce, when I was two years old. I am lucky to say, I have never gone without a meal though and could count on having clean lothes for school. My mother always tried to push me to do those activities that my sisters participated in. However, even though I played soccer and softball I still felt let out as these activities were not of my liking. My sisters excelled in both sports causing me to gain a sense of jealousy. I then became even more withdrawn from society and would go to bed crying every night. At the age of eighteen, I decided I did not want to be alone, so I started online dating. I then was constantly staying with others and chose my relationships with these men over my family.Despite my family’s pleas and wishes to get out of those bad relationships, I had to learn on my own. At the time, I blamed my family for everything I believed to have caused a horrible relationship and broken family. Before long I got taken advantage of and abused in every way possible by the guys I was dating. I worked every day but would spend all my time and money on my relationships and get nothing in return. Within an unusually short time frame, I reminded myself of a lesson my parents attempted to teach me: It is better being alone than in a bad relationship.At the wise age of twenty two, I got hurt so miserably I thought about giving up on life. Initially, I ignored the situation and did not realize the seriousness of it until I woke up one cold and out of it with bruises and not remembering what had happened the night before. I qui ckly realized that I needed to seek support and get out of that relationship before I die. After speaking with my father after two years, I decided that I should move out of town with him. My father would provide me with somewhere to live and a fresh start on life.Within three weeks, I moved to Ventura, California where I now reside and started with a clean slate. The move brought about a new perspective on life and gave me time to evaluate myself. I gained a new respect for myself and appreciation for those that tried to reach out. All of the past relationships were now past experiences. However, not having a relationship and being so torn caused me to need counseling for severe post traumatic stress disorder. I still believe calling my dad saved my life. Upon entering my second month of counseling, I enrolled in classes at American Intercontinental University.I viewed college as an opportunity to prepare for my future and to prove to myself that I am worthy of finishing something I had always wanted. I found myself surrounded by many supporters that drove me to succeed and encouraged me every step of the way. During the last weeks of my first semester of college, my life changed forever. I spent the night in a psychiatric hospital for wanting to end my life in the past. I had everything taken from me and had to force the nurses to inform my father where I was since I lived with him. I cried that entire night and did not sleep all but maybe ten minutes in the twenty four hour period.All my classes received failing grades as it was finals week and, policy was a student must attend finals and my world came crashing down. Upon my exit, I became a full time nanny and began my career. However, I still wanted to stay true to myself and wanted to complete my associate’s degree and then obtain a bachelors degree. John Holland’s personality theory states â€Å"People feel that their job is fulfilling if there is a match between some features of their wo rk and their personality† (Witt & Mossler, 2010, pg. 30). This statement could not pertain more to me when describing my career in the childcare field.My time with the children has been one of the most challenging and rewarding experiences of my life. I have been fortunate to be blessed with loving families that I work for that have now become my own. By taking advantage of these opportunities presented, I am well on my way to opening my own preschool-based daycare center. Though I have faced many setbacks, I have chosen to use each one as a learning experience in bettering my future. During the abuse, I remembered that there is someone out there that does love me and is worth my time.I am truly fortunate to have lived through an instance that was so tragic and could have taken my life. While my career in childcare has been one of my most valued experiences, one of my most rewarding experiences would be getting the opportunity to live. My family always told me there is a r eason why I am on this earth; they could not have been more correct. Being able to survive a tragic attack made me value what I have; With a now loving boyfriend of one and half years and a supportive family at my side cheering me on I now know why I must continue to persevere and not let anything stand in the way of my hopes and dreams.My drive in life is now not one of satisfying only others that did not care about me, but now one of self respect and dignity. I want to do everything to prove that I can use perseverance to get through anything or anyone that tries to knock me down. As I continue to move through life I accept every day as a new beginning; I believe that too many people settle for less than what they deserve because they think their goals are out of reach once someone or something tries to block their path.Very few people achieve anything significant without first overcoming obstacles as seen in Zeleznocks article saying â€Å"If at first one does not succeed, try a gain† (Zeleznock, 2008, pg. 1). What life has taught me is that if one lets setbacks control their life they will never move forward. In order to have a positive self image one must push to succeed and maintain self worth. Using setbacks and allowing others to make your decisions will only result in regret and lead one down a life of self doubt. Each day I view as a new beginning and an opportunity to learn and grow with others.As I accept new challenges, I look upon my past as a foundation for building knowledge and wisdom. If I am able to use perseverance to maintain my focus and achieve my goals, I will live a life of happiness. Despite my own inability to recognize it at the time, I have an incredible family that supported me throughout my childhood. I have learned many positive lessons about responsibility and becoming a role model in today’s society. I have a career that I enjoy and excel in. Most importantly, I have a family that supports me and loves me for the individual I have become.While some would look at my life and see only the setbacks, I look into the mirror and see a persevering woman with some hurt that lead me to persevere. While there are these setbacks, I now realize my place in society. I have self respect and love life and look forward to what each day may bring.References Witt, G. A. , & Mossler, R. A. (2010). Adult Development and Life Assessment. Retrieved from http://content. ashford. edu/books/30 Zeleznock, T. (2008), & Entrepreneurs Whose Perseverance Will Inspire You. Retrieved from http://www. growthink. com/content/7-entrepreneurs-whose-perseverance-will-inspire-you